Sujeet Pillai

Discover effective strategies for designing incentive plans in our comprehensive guide. Learn how to align sales and marketing goals with tailored monetary incentives, including special schemes for new recruits, third-party salespeople, and more.

1. Introduction In the competitive world of sales, incentive plans have long been the cornerstone of attracting, motivating, and retaining talented salespeople. However, a disturbing trend has emerged in recent years: companies designing